Hitting the marketing bullseye

Marketing campaign planning Let’s assume the ground work has already been done. We already know the following: Who the customer is What the business goals are What good looks like in 12 months from now How we want to be positioned The kind of messaging that will have...

Looking forward to Foundation Ex 2022

Foundation Ex 2022 is a few days away. Over the past few months the team at Make the Break have been supporting Empire Engineering in getting everything ready for the event. The concept of the Foundation Ex conference was born out of discussions between Karl Davis and...