Chairing Accuity’s South West energy roundtable: Celtic Sea wind, solar innovation, policy chaos – and connections that could become tomorrow’s partnerships
Energy Roundtable: Celtic Seas, Solar and Supply Chain Reality
read more
Marketing
Be a sales GROWPRO
We’ve been working on the GROWPRO Discovery Model – a structured framework that’s transformed how our renewable energy clients approach sales conversations.
Why Webinars Are Still Winning Business in Renewables
In a world where it feels like every marketing post is AI-related, here’s a spotlight on a more established tactic. Let’s talk renewable energy webinars.
The 3-2-1 content strategy: Powering growth in your business
In rapidly moving business sectors, effectively communicating your value proposition is essential for growth.
Exhibiting at a trade show? It’s a question of zoom
While my first sales job in the real world was 20 years ago in 2004 (woah that makes me sound old)
Why Brand Books matter
The brand book story “We do our best work when customers have a brand book” A brand book or brand guidelines or whatever you want to call it… it matters. There are a number of clear benefits from having a brand book. At a simple level, it provides…
Unleash the Grandma!
Renewables Events are a significant investment of time and money. But does the pitch on the stand pass the grandma test?
When the world zigs, zag
B2B does not need to mean boring to boring. Thoughts on how to stand out from the herd. When the world zigs, zag.
Hitting the marketing bullseye
Marketing campaign planning Let’s...
Foundation Ex went off! A last minute conference MC experience
What a week The second ever Foundation...
Looking forward to Foundation Ex 2022
Foundation Ex 2022 is a few days away....
Knowing the buyer persona is good, understanding product market fit is better
Buyer personas are much maligned In...
Asking about business goals? Yeah ok, but give a bit of warning, eh.
Tell me about your goals? When...
I don’t want my accountant to be different, I just want them to be good
We’re not like other accountants. Oh...
Sort your images out
A good campaign is a fast campaign When discussing client marketing, website performance is regularly on the agenda. And in the very next breath, page load speed is usually mentioned. The current website has been up for a while and it’s getting slow.