Strategy Archives - Make the Break

When to move from founder-led sales?

by Stu_Pringle | Jan 29, 2025 | Business Development, Sales, Strategy

Damien Burnett Account Manager In the beginning In the early phase, founder-led sales are often the best route. The founders have the passion, knowledge, and authenticity to excel at sales. They can explain the value proposition, answer objections, and even commit to...

Big. Hairy. Goals

by Stu_Pringle | Dec 18, 2024 | Business Development, Strategy

Stu Pringle Director The BHAG Method: Accelerating Growth in Renewable Energy Let’s face it: most of us have lived through the frustrating cycle of corporate goal-setting. You know the one. A comprehensive strategy document passes between engineering,...

Hitting the marketing bullseye

by Stu_Pringle | Mar 21, 2023 | Marketing, Strategy

Marketing campaign planning Let’s assume the ground work has already been done. We already know the following: Who the customer is What the business goals are What good looks like in 12 months from now How we want to be positioned The kind of messaging that will have...

Asking about business goals? Yeah ok, but give a bit of warning, eh.

by Stu_Pringle | Mar 19, 2021 | Marketing, Strategy

Tell me about your goals? When unpicking a B2B commercial strategy, a common theme is to find out the business goals. After all, if we’re going to be building a plan, then it makes sense to know what the direction of travel needs to be. Here’s the thing. If we’re...

I love it when a plan comes together, part 2

by Stu_Pringle | Dec 1, 2020 | Business Development, Strategy, team work

Assemble the A-Team Last week in part 1, the focus was on high level strategy, the thinking before the doing. Part 2 here is all about getting stuck in and creating the setup for success Let’s get practical What if you are the newly promoted sales manager, the...

I love it when a plan comes together, part 1

by Stu_Pringle | Nov 23, 2020 | Business Development, Strategy

No plan, no cigar As a child of the 80s, I spent many an hour in my formative years watching the likes of Knight Rider, Air Wolf and the A-Team. Others wanted to be the Hoff (and admittedly KITT was pretty cool) , but my preferred viewing was always the A-team. While...