The humble google sheet can play a key role in BD list building even in a world of AI, automation and CRMs
Yes, we’re really recommending a Google Sheet in 2026
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Stu_Pringle
When to move from founder-led sales?
In the early phase, founder-led sales are often the best route. The founders have the passion, knowledge, and authenticity to excel at sales. But when is the right time to move from founder-led sales and bring in a dedicated professional?
Big. Hairy. Goals
Goal setting using the BHAG method. Why setting a big hairy audacious goal might be the foundation for future growth.
Exhibiting at a trade show? It’s a question of zoom
While my first sales job in the real world was 20 years ago in 2004 (woah that makes me sound old)
Woah… WindEnergy Hamburg 2024
Stu on his travels at the biggest wind event of the year, taking place over in Hamburg.
Powering Up Your Content: How AI is Giving Renewable Energy Marketing a Boost
At Make the Break we take the development of AI seriously. There is value in using automations to enhance work and we’re doing this in our day to day work to support the effortless creation of campaigns and benefit our clients.
The big industry event season is here. How to be a BD legend.
Let the games commence It’s May, and the event season is truly upon us. Forget those early-in-the-year meet-ups that have been and gone in February and March. We are now on to the main course. The big shows are coming thick and fast.
Why Brand Books matter
The brand book story “We do our best work when customers have a brand book” A brand book or brand guidelines or whatever you want to call it… it matters. There are a number of clear benefits from having a brand book. At a simple level, it provides…
Make a better discovery call, part 2
The first of this two blog series, looked at a putting some structure around the discovery call. This time, the attention is focused on the less tangible aspects of how to perform in that first call of substance with a new prospect…
Make a better discovery call, part 1
Putting structure into discovery “Failure to plan is planning to fail”Benjamin Franklin 1790 It may be one of the older quotes you see wanged around on blogs like these, however our mate Benjamin was absolutely spot on when it comes to the B2B…
There are no hacks in Business Development land. But starting a meet up just might be a pretty good idea
How starting a meet up could be a really good idea if you are looking for BD leads. Been there, done that, got the t shirt.
Unleash the Grandma!
Renewables Events are a significant investment of time and money. But does the pitch on the stand pass the grandma test?
When the proverbial hits the BD fan, don’t panic
How to respond in a BD crisis? Before the doing, the right mindset is key to success. Don’t panic and build a plan.
Warm calling for the win
Warm calling is key to effective BD. I believe the phone is becoming a more useful tool again in B2B business development outreach.
When the world zigs, zag
B2B does not need to mean boring to boring. Thoughts on how to stand out from the herd. When the world zigs, zag.
Running a sales pipeline meeting. Do it right and it’s a super powerful tool
The humble sales pipeline meeting can be the source of one of the most simple but effective BD upgrades. How to get it right.
ABC in Sales. Always be collaborating.
Stu PringleDirectorFinding the awkward...
Hitting the marketing bullseye
Marketing campaign planning Let’s...
No lead left behind
There’s a theme here. The eagle eyed will have spotted it. When we are squeezing the value out of the leads it’s not an 80% effort, it’s about following up on every single potential lead every time. On the other hand it may seem simple – that’s because it is – the whole point here is that this is entirely within the circle of influence of the sales manager.
Don’t rush the sales demo. Resist the temptation. Engage plan B
Why is it always the last sales demo...
Bristol Re-Tech Bristol drinks, Thursday 13 October 2022
Bristol Re-Tech drinks Bristol Re-Tech...