by Stu_Pringle | Jun 5, 2024 | Business Development
Stu Pringle Director Leads leads leads? We need to improve sales. What are we going to do? The research has been done, and the BD processes have been critically assessed. The gaps have been identified, and there may even be a SWOT or two in the report sent over. What...
by Stu_Pringle | May 10, 2024 | Business Development, Events
Stu Pringle Director Let the games commence It’s May, and the event season is truly upon us. Forget those early-in-the-year meet-ups that have been and gone in February and March. We are now on to the main course. The big shows are coming thick and fast. Yes, that’s...
by Stu_Pringle | Mar 27, 2024 | Marketing
Stu Pringle Director The brand book story “We do our best work when customers have a brand book” A brand book or brand guidelines or whatever you want to call it… it matters. There are a number of clear benefits from having a brand book. At a simple level, it provides...
by Stu_Pringle | Feb 19, 2024 | Business Development, Sales
Stu Pringle Director Part 1 was all about putting some structure around the discovery call In last month’s episode, the first of this two blog series, looked at a suggested structure for a sales discovery call. I presented the snappily titled GROWFSN model to keep...
by Stu_Pringle | Jan 24, 2024 | Business Development, Sales
Stu Pringle Director Putting structure into discovery “Failure to plan is planning to fail”Benjamin Franklin 1790 It may be one of the older quotes you see wanged around on blogs like these, however our mate Benjamin was absolutely spot on when it comes to the B2B...
