In recent years, I’ve lost count of how many times I’ve heard “we need to do more video, “write more blogs” or “put out a post on the recent thing”.
The Mountain of Cringe
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Blog
Enough with the Sales Ick
Stu Pringle FounderDoes the word sales...
Clients can’t test-drive judgement – so what are they actually buying?
Its tempting to think of professional service based markets as inherently meritocratic, but is that how B2B customers actually work?
Hiding AI usage is about to get a lot more difficult
The EU is requiring “watermarking” to signal content that was made with AI, what does that mean for marketing in renewables organisations?
“Seems like AI slop” LinkedIn’s new feature and what it means for you
Last week LinkedIn shipped a pretty gutsy feature. You can now report posts for sounding like AI. Click the three dots on any post and you now have the option to report it as “Seems like AI slop”. But what does that mean for your LinkedIn content?
Real business is done on WhatsApp
just send them a WhatsApp
Doing sales on a spreadsheet? You might as well be using a laugh & learn
Sales by spreadsheet doesn’t cut it.
A guide to our BD Boot Camp Part 2
Part 2 shows how when you put good stuff in, you get good stuff out.
A guide to our BD Boot Camp
A guide to our BD Boot Camp. What it is, who it’s for and how to get the most out of it
Random acts of marketing
Here’s why consistent marketing beats random bursts, and how to fix it for good.
Between the tidal wave and the cliffs
Running a small business can feel like captaining a ship through a storm.
We sat down with Steve Pannett
We sat down with Steve to find out what he’s brought with him, and why the only danger is in playing it safe.
What is a BD Health Check?
A BD Health Check is an independent, structured look at the commercial health of a business
When to get off the tools
As your business grows, when is it time to get off the tools and let your team do what you hired them for?
We sat down with Hannah Fullegar
We sat down with Hannah to find out what she’s been up to and what she’s itching to get stuck into.
WindEurope Madrid 2026
WindEurope 2026 landed in Madrid with record footfall and an optimistic mood. Here’s Stu’s take on the trends, tech and atmosphere.
Why renewables?
Stu shares why he left a successful marketing career to build Make the Break, and why the renewable energy sector felt like the missing piece.
Getting the most out of LinkedIn: A practical guide
You know LinkedIn matters, but is your profile actually working for you?
Getting the Most Out of Webinars: A Strategic Guide
Get the most out of webinars – one of the most effective marketing tools in renewable energy
Yes, we’re really recommending a Google Sheet in 2026
The humble google sheet can play a key role in BD list building even in a world of AI, automation and CRMs
Hiring for a: Lead Graphic Designer
We’re looking for an experienced and versatile Lead Graphic Designer that can bring Make the Break’s renewable energy clients’ brands to life.