What can B2B businesses learn from retail, hospitality and other consumer facing industries to keep the people within the companies we work with happy, engaged and keen to keep working with us?
Chairing Accuity’s South West energy roundtable: Celtic Sea wind, solar innovation, policy chaos – and connections that could become tomorrow’s partnerships
Meetings aren’t too long—they’re too shallow. Stop optimising for efficiency and start designing for the decisions that matter.
Five years ago, Make the Break was founded in a spare room. Today, we’re a focused team helping renewable energy companies.
We’ve been working on the GROWPRO Discovery Model – a structured framework that’s transformed how our renewable energy clients approach sales conversations.
In a world where it feels like every marketing post is AI-related, here’s a spotlight on a more established tactic. Let’s talk renewable energy webinars.
In rapidly moving business sectors, effectively communicating your value proposition is essential for growth.
In the early phase, founder-led sales are often the best route. The founders have the passion, knowledge, and authenticity to excel at sales. But when is the right time to move from founder-led sales and bring in a dedicated professional?
Goal setting using the BHAG method. Why setting a big hairy audacious goal might be the foundation for future growth.
While my first sales job in the real world was 20 years ago in 2004 (woah that makes me sound old)
Stu on his travels at the biggest wind event of the year, taking place over in Hamburg.
At Make the Break we take the development of AI seriously. There is value in using automations to enhance work and we’re doing this in our day to day work to support the effortless creation of campaigns and benefit our clients.
At Make the Break we place great emphasis on our people and empowering them to work in a way that is beneficial on a personal level, as well as getting the job done. We teamed up with Empire Engineering to organise a flexible working initiative called ‘Work from the Wave.’
Let the games commence It’s May, and the event season is truly upon us. Forget those early-in-the-year meet-ups that have been and gone in February and March. We are now on to the main course. The big shows are coming thick and fast.
The brand book story “We do our best work when customers have a brand book” A brand book or brand guidelines or whatever you want to call it… it matters. There are a number of clear benefits from having a brand book. At a simple level, it provides…
The first of this two blog series, looked at a putting some structure around the discovery call. This time, the attention is focused on the less tangible aspects of how to perform in that first call of substance with a new prospect…
Putting structure into discovery “Failure to plan is planning to fail”Benjamin Franklin 1790 It may be one of the older quotes you see wanged around on blogs like these, however our mate Benjamin was absolutely spot on when it comes to the B2B…
How starting a meet up could be a really good idea if you are looking for BD leads. Been there, done that, got the t shirt.
Renewables Events are a significant investment of time and money. But does the pitch on the stand pass the grandma test?
Data in its simplest can be all of the information you hold on clients in a visual format that the whole team can use to their best advantage. Get your whole team working with a system that ensures everyone is on the same page and no lead is left behind.
How to respond in a BD crisis? Before the doing, the right mindset is key to success. Don’t panic and build a plan.