Blog
Stories from the world of BD
No lead left behind
Our health check will shine a torch around the inside of your sales and marketing set up. We will identify frictions and highlight what support would help.It’s not fun out there right now The R word is getting chucked about in the media, it feels like the tech sector...
Don’t rush the sales demo. Resist the temptation. Engage plan B
Why is it always the last sales demo before a holiday? This has happened to me twice now. Both times in a moment of weakness. The last calendar commitment before OOO and a few days off. Let me set the scene further. What we’re talking about here is a first proper...
Bristol Re-Tech Bristol drinks, Thursday 13 October 2022
Bristol Re-Tech drinks Bristol Re-Tech drinks are back! Join us on Thursday 13th October to discuss ideas and chat all things renewables and technology. The first Re-Tech drinks in July 2022 were a massive success with 60 people coming together in an informal setting....
In case of a BD emergency, break glass
In the ideal situation, in BD nirvana, things are done in the right way. But the reality is not always like that. What if you’ve taken a new role and it turns out the warm pipeline isn’t quite the dream it was sold as.
Event report, Re-Tech Bristol drinks
Re-Tech Bristol drinks July 2022 The first ever Re-Tech Bristol drinks took place a few days ago on the Bristol harbourside. A massive thank you to all fifty people who came along to enjoy some pizza and good times on a boat in the evening sunshine. We all spend too...
Save time and money? Total yawnfest
You heard about this new software? Among tech vendors there can be a tendency to boil down outreach messaging to the good old fall back of: “This app will save you time and money” Here’s the thing. Nearly every bit of cloud tech out there will do that. And so, a...
Rewrite a website in a single weekend. Doable with a little bit of help from some tech.
The challenge: Rewrite a website Last month I set myself a challenge with the following goal in mind: Could I update the MaketheBreak website with all the changes I had spinning around my head - and could I do it all inside a single weekend within a couple of...
Re-Tech event launch, Thursday 14 July
Re-Tech Bristol is go The first ever Re-Tech Bristol has a simple mission; to bring together good people in renewables and technology who are based in and around Bristol. Informal drinks, pizza and chat. Not a speech, presentation or slide in sight. Kicking off at 5pm...
Foundation Ex went off! A last minute conference MC experience
What a week The second ever Foundation Ex conference by Empire Engineering took place over Monday and Tuesday this week. I've had the privilege to be involved in Foundation Ex right since its inception way back in 2018, ahead of the inaugural 2019 event. It has been...
Looking forward to Foundation Ex 2022
Foundation Ex 2022 is a few days away. Over the past few months the team at Make the Break have been supporting Empire Engineering in getting everything ready for the event. The concept of the Foundation Ex conference was born out of discussions between Karl Davis and...
Running a business on a Chromebook, doable? Yep. A good idea? Actually, yep
Is it a good idea to run a business on a Chromebook? This is a post that has been bubbling away in my mind right since the early days of Make the Break, back at the start of 2020. Two and bit years further on and it feels like sufficient time to have fully road tested...
Knowing the buyer persona is good, understanding product market fit is better
Buyer personas are much maligned In recent years, the buyer persona has become a key foundation stone of many a marketing strategy. It is, however, not without its haters. For a while now there has been a Prince Charles vs Ozzy Osbourne meme doing the...
I'm all ears