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Stories from the world of BD

Looking forward to Foundation Ex 2022

Foundation Ex 2022 is a few days away. Over the past few months the team at Make the Break have been supporting Empire Engineering in getting everything ready for the event. The concept of the Foundation Ex conference was born out of discussions between Karl Davis and...

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Cold Business Development email can work

Email still has an important role to play in outbound B2B sales in 2022. Specifically, I’m talking here about personalised Business Development emails from rep to potential customer. It might not be glamorous, it’s certainly not as effective as ‘back in the day,’ but...

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