Smart business development
to get ahead of the pack
Tell your story to the right people and win new business.
the mission
Make the Break is focused on helping ambitious businesses in Renewables, providing BD expertise where it’s needed to help create commercial pipeline.
Are we the right fit?
Working with people who want to get ahead
Technical founders
Helping technically minded founders to master the business development process. Gain sales acumen and learn techniques to create larger pipeline. Convert interest to opportunities and generate more new business wins.
Commercial leaders
Support team-of-one sales and marketing professionals with both strategic and tactical support. From planning to execution, we’ve got your back.
Customer facing teams
Supporting teams to bring rigour to their sales and account management efforts. Ensure people, processes and technology are aligned and the leads are flowing.
How it works
Whats in the toolbox?
Build knowledge
BD Health Check
Need an overview of the current state of play to inform future decisions? Our health check is a fixed package of work to critically appraise your current sales and marketing efforts. You will gain an independent overview, pinpoint weak links, indicate potential training needs and identify friction in the buyer journey. Inform forward conversations with management and or investors for budget and activity make improvements.
Build a plan
Strategy
Got a product or service but don’t have a plan? Calling everyone and anyone isn’t really viable (and frankly soul destroying). Having a sound strategy is crucial to the success of your new business efforts. We offer two workshop sessions, ‘commercial strategy’ and ‘content marketing strategy.’ We work with you to create a go-to-market plan, recommend your metrics for success and can support you through execution, holding you to account.
Build PIPELINE
Sales Director
Want raise your BD game but cannot yet go for the full time permanent Sales Director hire? Our Sales Director as a Service is designed to offer growing companies access to the required expertise to make real impact, grow pipeline and drive sales. Regular BD stand ups, pipeline reviews, coaching, pitch deck and proposal support, CRM set up and expert sales knowledge on tap when it matters.
Build better
Demand Generation
Want to get things done but keep it lean? This is all about the doing. We can be your agency. Working alongside your team, let us take the strain in executing the campaigns in the business plan. From getting the data in shape through to, campaign delivery, we’ve got you. Typically this can cover events, email marketing, community building, content and collateral creation.
Stories
Stu’s thoughts
When the proverbial hits the BD fan, don’t panic
Keeping a calm head in a crisis In a previous blog, I looked into the bad times. The post in case of a BD Emergency, break glass suggests a series of practical ways to come out fighting and generate sales pipeline. That one was all about tactics to get out of a tricky...
Warm calling for the win
BD in 2023, is it all AI and robots then? So here we are in the second half of the year. What kind of BD world are we living in these days? Well, 2023 is definitely an interesting vintage. The home vs office debate rages on, data scraping is rampant, we are all...
When the world zigs, zag
As a B2B marketer, there comes a point, often relative early in the career when suddenly a world of business books and gurus opens up. There's a whole collection of marketing libraries to devour with core tenants from the likes of Godin, Sinek, Carnegie, Heinz......
Testimonials
What people say about Make the Break
Karl Davis
Gemma Comley
Marketing Manager, Ghyston
Simon Williams
Trusted by
NExt step
Let’s start a conversation
An opportunity for you to talk through where your business has got to and where you would like it to be. We can look to see if we have common ground and if our skills are relevant for what you need. Together we can spec out a project and get going.