Smart business development
to get ahead of the pack
Tell your story to the right people and win new business.
Make the Break is focused on business development, providing both a strategic approach and tactical support to create commercial pipeline
Are we the right fit?
Working with people who want to get ahead
Supporting agency teams in bringing rigour to their sales and account management efforts. Ensure people, processes and technology are aligned and the leads are flowing.
How it works
Whats in the toolbox?
Got a team who are relatively new to sales? Or technical people who have also 'to do their own BD?' It can feel scary. It doesn't need to. We offer sessions to give your team the basic tools and techniques that work. We made the mistakes early in our careers and now you don’t have to!
Build a plan
Got a product or service but don’t have a plan? Calling everyone and anyone isn’t really viable (and frankly soul destroying). Having a strategy is crucial to the success of your new business efforts. We work with you to create a go-to-market plan, hold you to account and help you keep focus.
What is happening to your team’s leads? What are the metrics that matter? Is the CRM being used properly? Why are sales not happening? If you are asking yourself any of these, it’s very likely revenue is wandering out the door. Let’s pinpoint the gaps and recommend where to take action.
Life as a remote sales person and/or the sole country representative can be a lonely one. It's easy to let the momentum drop. Between us, we have years of experience at the coalface of B2B new business. Monthly 1-2-1 coaching sessions to help guide the way from good to outstanding.
Build a pipeline
Sales Director as a Service
This is all about the doing. We can give your business the hands-on commercial efforts needed to fill your pipeline. Think of this as Sales Director as a Service - SdaS. We can work together, agree what good looks like from filling your diary with meetings or booking demos to getting new customers over the line and signed up.
Running a sales pipeline meeting. Do it right and it’s a super powerful tool
The sales pipeline meeting The humble sales pipeline meeting can be the source of one of the most simple but effective BD upgrades. Put simply, done well the sales pipeline meeting keeps the machine going and ensures no opportunities are left wanting. Done badly, it...
ABC in Sales. Always be collaborating.
Finding the awkward bits in sales In recent weeks, I’ve been working with clients who have been getting into the weeds on their sales process. They are doing the right things. They are holding themselves accountable and recording where potential deals are stalling and...
Hitting the marketing bullseye
Marketing campaign planning Let’s assume the ground work has already been done. We already know the following: Who the customer is What the business goals are What good looks like in 12 months from now How we want to be positioned The kind of messaging that will have...
What people say about Make the Break
Marketing Manager, Ghyston
Let's start a conversation
An opportunity for you to talk through where your business has got to and where you would like it to be. We can look to see if we have common ground and if our skills are relevant for what you need. Together we can spec out a project and get going.