Make the break
Smart business development
to get ahead of the pack
Tell your story to the right people and win new business.
TRUSTED BY
the mission
Make the Break is focused on business development,
providing both a strategic approach and tactical support to fill your pipeline
Are we the right fit?
Working with people who want to get ahead
Business owners
Helping owners of consultancy businesses to master the commercial process. Gain sales acumen and learn techniques to create larger pipeline and convert more new business wins.
Founders
Adding value to founders of subscription businesses with both strategic marketing and tactical sales support. From planning to execution, I’ve got you covered.
Agency directors
Supporting agency directors in bringing rigour to their sales and account management efforts. Ensure people, processes and technology are aligned and the leads are flowing.
How it works
Whats in the toolbox?
Build skills
Coaching
Getting those big commercial wins takes skill and process. I’ve been at the coalface of B2B new business for more than 10 years. The aim of these sessions is to give you the tools and techniques that work. I made the mistakes early in my career and now you don’t have to!
Build a plan
Strategy
Got a product or service but don’t have a plan? Calling everyone and anyone isn’t really viable (and frankly soul destroying). Having a strategy is crucial to the success of your new business efforts. I can work with you to create a focused go-to-market plan to ramp up your revenue.
Build it better
Optimisation
What is happening to your team’s leads? What are the metrics that matter? Is the CRM being used properly? Why are sales not happening? If you are asking yourself any of these, it’s very likely revenue is wandering out the door. Let’s pinpoint the gaps and take action.
Build your pipeline
Lead Generation
This is all about the doing. I can give your business the hands-on commercial graft needed to fill your pipeline. We can work together, agree what good looks like from filling your diary with meetings or booking demos to getting new customers over the line and signed up.
Stories
Stu’s thoughts
I love it when a plan comes together, part 1
No plan, no cigar As a child of the 80s, I spent many an hour in my formative years watching the likes of Knight Rider, Air Wolf and the A-Team. Others wanted to be the Hoff (and admittedly KITT was pretty cool) , but my preferred viewing was always the A-team. While...
Sort your images out
A good campaign is a fast campaign When discussing client marketing, website performance is regularly on the agenda. And in the very next breath, page load speed is usually mentioned. The current website has been up for a while and it’s getting slow.
Staring into the sales abyss
Dare you stare into the sales abyss? When it comes to sales, Nietzsche had it wrong. The sales abyss is not bottomless, it won’t lead to existential torture, there is a way out and there are no monsters lurking. Let me set the scene. As a sales manager you’re tasked...
Testimonials
What people say about me
The process has proved to be invaluable. It has made us ask important questions of ourselves – as a result we’ve massively improved how we present our organisation to clients.
Stuart’s understanding of the whole marketing / branding / sales process is comprehensive, but his strength lies in being able to apply this into real organisations. We’ve seen immediate results and couldn’t recommend him highly enough.
Karl Davis – Managing Director, Empire Engineering
Make the Break played a huge role in helping us distil a clear strategy from a heap of vague ideas, cutting through to what really delivers value for the business.
Stuart deeply understands both marketing and sales, but without any favouritism for one or the other, which is really important when those teams aren’t necessarily singing from the same hymn sheet.
The workshops gave us actionable insights and and the followup sessions helped made sure we’re on the right track.
Will Pickering – Marketing Director, Satago
We have been working with Stu for a few months now and the whole experience has been brilliant.
He has helped in all aspects of our sales and marketing for our start-up. He is extremely capable in working across the spectrum from; strategic insights and workshops to develop strategies, to getting his hands dirty in the everyday sales process.
We thoroughly recommend working with Stu.
Simon Williams – Cofounder, Xavier Analytics
NExt step
Let's start a conversation
An opportunity for you to talk through where your business has got to and where you would like it to be. We can look to see if we have common ground and if my skills are relevant for what you need. Together we can spec out a project and get going.
