Smart business development
to get ahead of the pack
Tell your story to the right people and win new business.
the mission
Make the Break is focused on business development, providing both a strategic approach and tactical support to create commercial pipeline
Are we the right fit?
Working with people who want to get ahead
Business owners
Helping owners of consultancy businesses to master the business development process. Gain sales acumen and learn techniques to create larger pipeline and convert more new business wins.
Founders
Adding value to founders of subscription businesses with both strategic marketing and tactical sales support. From planning to execution, I’ve got you covered.
Agency directors
Supporting agency directors in bringing rigour to their sales and account management efforts. Ensure people, processes and technology are aligned and the leads are flowing.
How it works
Whats in the toolbox?
Build skills
Coaching
Getting those big commercial wins takes skill and process. I’ve been at the coalface of B2B new business for more than 10 years. The aim of these sessions is to give you the tools and techniques that work. I made the mistakes early in my career and now you don’t have to!
Build a plan
Strategy
Got a product or service but don’t have a plan? Calling everyone and anyone isn’t really viable (and frankly soul destroying). Having a strategy is crucial to the success of your new business efforts. I can work with you to create a focused go-to-market plan to ramp up your revenue.
Build it better
Optimisation
What is happening to your team’s leads? What are the metrics that matter? Is the CRM being used properly? Why are sales not happening? If you are asking yourself any of these, it’s very likely revenue is wandering out the door. Let’s pinpoint the gaps and take action.
Build your pipeline
Lead Generation
This is all about the doing. I can give your business the hands-on commercial graft needed to fill your pipeline. We can work together, agree what good looks like from filling your diary with meetings or booking demos to getting new customers over the line and signed up.
Stories
Stu’s thoughts
Events are back. Decided to sponsor and exhibit? How to get the most out of it.
It’s September 2021 and events are coming back at pace. All across the usual places, there’s post after post of people excited to get back to the world of face to face IRL conferences. While things are not quite back to normal, it is great to see. Long may it...
To RFP or not to RFP, that is the question
A few years ago, I said no to £100k, switched off the laptop and went home. It was a conscious decision. I was a commercial manager in a B2B agency, we were behind on target, any commission that quarter was looking unlikely and I’d taken it upon myself to say no to a...
Sales collateral 101. Basics basics, fundamentals.
A couple of weeks ago I was chatting with a tech founder and we got onto the subject of the plans for a product launch. And at that moment, this little gem tumbled out: "Oh but that’s the sore point, we don’t have anything to send. For sure, we have clients, we have...
Testimonials
What people say about me
Stuart’s understanding of the whole marketing / branding / sales process is comprehensive, but his strength lies in being able to apply this into real organisations. We’ve seen immediate results and couldn’t recommend him highly enough.
Karl Davis
Managing Director, Empire Engineering
Make the Break played a huge role in helping us distil a clear strategy from a heap of vague ideas, cutting through to what really delivers value for the business.The workshops gave us actionable insights and and the followup sessions helped made sure we’re on the right track.
Will Pickering
Marketing Director, Satago
Stu has helped in all aspects of our sales and marketing for our start-up. He is extremely capable in working across the spectrum from; strategic insights and workshops to develop strategies, to getting his hands dirty in the everyday sales process.
Simon Williams
Cofounder, Xavier Analytics
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Let's start a conversation
An opportunity for you to talk through where your business has got to and where you would like it to be. We can look to see if we have common ground and if my skills are relevant for what you need. Together we can spec out a project and get going.