by Stu_Pringle | Apr 3, 2022 | Business Development, Marketing
Buyer personas are much maligned In recent years, the buyer persona has become a key foundation stone of many a marketing strategy. It is, however, not without its haters. For a while now there has been a Prince Charles vs Ozzy Osbourne meme doing the rounds. The...
by Stu_Pringle | Mar 19, 2021 | Marketing, Strategy
Tell me about your goals? When unpicking a B2B commercial strategy, a common theme is to find out the business goals. After all, if we’re going to be building a plan, then it makes sense to know what the direction of travel needs to be. Here’s the thing. If we’re...
by Stu_Pringle | Jan 29, 2021 | Marketing, Websites
We’re not like other accountants. Oh really, not this again Why are some accountants so keen to point out that they are not like their peers? What is it about being tarred with the accountancy brush that is so unpalatable that the very first thing said is ‘oh, we’re...
by Stu_Pringle | Oct 20, 2020 | Marketing
A good campaign is a fast campaign When discussing client marketing, website performance is regularly on the agenda. And in the very next breath, page load speed is usually mentioned. The current website has been up for a while and it’s getting sloooooooooowwww....
