Bridge the gap
Focus on what matters
As the Pirelli advert once said, ‘Power is nothing without control,’ so it goes with sales and marketing.
It is essential to have a clear view on who we are communicating with, what motivates our target market and the outcomes we are seeking to generate. Without this, there is a real chance your marketing budget will be wasted, your sales team will be talking to people who will never buy and the competition will get the jump on you. Nobody wants to be a busy fool.
Having a plan in place not only gives you the confidence so you know why you are doing each activity, it also gives your board a clear message you have direction, and crucially, it gives you the chance to measure, analyse and optimise efforts as the plan is delivered.
Bringing clarity and order
I work with you to create a commercial strategy for your business. This covers your go to market plan, data requirements, content requirements and we can get down into the detail of what we want your sales and marketing efforts to achieve week-by-week for the months ahead.
Together, we can also layout the key performance indicators for your campaign so you know what’s working and what requires your attention.
It’s likely you will have some of the work already done. My approach is to work with what is already in place rather than replace it out of hand. Let’s concentrate on capitalising on your efforts and filling in the gaps. If however, what’s there just isn’t going to give us the platform you need then you’d rightly want me to call it out as not fit for purpose.
What’s involved can be agreed with each client, but typically can include:
Vision, values, purpose
SMART goal setting
Key buyer personas
Map the buyer journey
KPI set, monitor, optimise
Make the Break played a huge role in helping us distil a clear strategy from a heap of vague ideas, cutting through to what really delivers value for the business.
The workshops gave us actionable insights and and the followup sessions helped made sure we’re on the right track.
Will Pickering – Marketing Director, Satago
Got a strategy but fluffing your lines on the big day? Check out the options for some sales coaching.