Staring into the sales abyss

Dare you stare into the sales abyss? When it comes to sales, Nietzsche had it wrong. The sales abyss is not bottomless, it won’t lead to existential torture, there is a way out and there are no monsters lurking.  Let me set the scene. As a sales manager you’re tasked...

Oh that’s nice, but so what?

Why just talking about what a product does isn’t going to make anyone buy it. (Sorry but it’s true) I’m in awe of those who can create stuff. Those brainboxes who have the vision, the coding the skill, the product roadmap in their head, all of those kind of...