by Stu_Pringle | Nov 15, 2022 | Business Development, Sales
Book now to give your business a health checkOur health check will shine a torch around the inside of your sales and marketing set up. We will identify frictions and highlight what support would help. How it works It’s not fun out there right now The R word is getting...
by Stu_Pringle | Nov 10, 2022 | Business Development, Sales
Why is it always the last sales demo before a holiday? This has happened to me twice now. Both times in a moment of weakness. The last calendar commitment before OOO and a few days off. Let me set the scene further. What we’re talking about here is a first proper...
by Stu_Pringle | Jul 27, 2022 | Business Development, Sales
BD heaven or hell? In the ideal situation, in BD nirvana, things are done in the right way. What does this higher state look like? In it, there is a healthy attention to defining, understanding and then supporting the BD strategy. There is a process which has been...
by Stu_Pringle | Jun 8, 2022 | Business Development, Sales, Skills, Technology
You heard about this new software? Among tech vendors there can be a tendency to boil down outreach messaging to the good old fall back of: “This app will save you time and money” Here’s the thing. Nearly every bit of cloud tech out there will do that. And so, a...
by Stu_Pringle | Apr 14, 2022 | Business Development, Technology
Is it a good idea to run a business on a Chromebook? This is a post that has been bubbling away in my mind right since the early days of Make the Break, back at the start of 2020. Two and bit years further on and it feels like sufficient time to have fully road tested...
by Stu_Pringle | Apr 3, 2022 | Business Development, Marketing
Buyer personas are much maligned In recent years, the buyer persona has become a key foundation stone of many a marketing strategy. It is, however, not without its haters. For a while now there has been a Prince Charles vs Ozzy Osbourne meme doing the rounds. The...
