by Stu_Pringle | Feb 10, 2022 | Business Development, Sales, Skills
According to the OECD, the definition of a scale-up business is: ‘A company that has achieved growth of 20% or more in either employment or turnover year on year for at least two years, and has a minimum employee count of 10 at the start of the observation period.’...
by Stu_Pringle | Feb 2, 2022 | Business Development
Email still has an important role to play in outbound B2B sales in 2022. Specifically, I’m talking here about personalised Business Development emails from rep to potential customer. It might not be glamorous, it’s certainly not as effective as ‘back in the day,’ but...
by Stu_Pringle | Feb 1, 2022 | Business Development, Sales, Skills
Starting this one with a statement. This is what I believe: There is a common mistake to be overly formal in email tone early in a career. Why is that and how to get over it? As the years go by, this is something that I’m seeing more and more. Perhaps it’s become...
by Stu_Pringle | Sep 16, 2021 | Business Development, Events
It’s September 2021 and events are coming back at pace. All across the usual places, there’s post after post of people excited to get back to the world of face to face IRL conferences. While things are not quite back to normal, it is great to see. Long may it...
by Stu_Pringle | Jul 7, 2021 | Business Development
A few years ago, I said no to £100k, switched off the laptop and went home. It was a conscious decision. I was a commercial manager in a B2B agency, we were behind on target, any commission that quarter was looking unlikely and I’d taken it upon myself to say no to a...
by Stu_Pringle | May 19, 2021 | Business Development
A couple of weeks ago I was chatting with a tech founder and we got onto the subject of the plans for a product launch. And at that moment, this little gem tumbled out: “Oh but that’s the sore point, we don’t have anything to send. For sure, we have clients, we...
