by Stu_Pringle | Oct 21, 2024 | Events, Marketing
Stu Pringle Director Conferences and trade shows have been a big part of my career While my first sales job in the real world was nearly 20 years ago in 2005 (woah that makes me sound old), I didn’t start getting involved in the inside of the trade show game...
by Stu_Pringle | Mar 27, 2024 | Marketing
Stu Pringle Director The brand book story “We do our best work when customers have a brand book” A brand book or brand guidelines or whatever you want to call it… it matters. There are a number of clear benefits from having a brand book. At a simple level, it provides...
by Stu_Pringle | Nov 6, 2023 | Events, Marketing
I am an unashamed events geek Here’s the thing. Events have been part of my professional life pretty much all the way back to when I was a young fresh faced pup not long out of uni. Way back in the <cough> early 2000’s, I cut my teeth in corporate...
by Stu_Pringle | Jun 26, 2023 | Marketing
As a B2B marketer, there comes a point, often relative early in the career when suddenly a world of business books and gurus opens up. There’s a whole collection of marketing libraries to devour with core tenants from the likes of Godin, Sinek, Carnegie,...
by Stu_Pringle | Mar 21, 2023 | Marketing, Strategy
Marketing campaign planning Let’s assume the ground work has already been done. We already know the following: Who the customer is What the business goals are What good looks like in 12 months from now How we want to be positioned The kind of messaging that will have...
by Stu_Pringle | May 13, 2022 | Events, Make the Break, Marketing
What a week The second ever Foundation Ex conference by Empire Engineering took place over Monday and Tuesday this week. I’ve had the privilege to be involved in Foundation Ex right since its inception way back in 2018, ahead of the inaugural 2019 event. It has...
