by Stu_Pringle | Jun 8, 2022 | Business Development, Sales, Skills, Technology
You heard about this new software? Among tech vendors there can be a tendency to boil down outreach messaging to the good old fall back of: “This app will save you time and money” Here’s the thing. Nearly every bit of cloud tech out there will do that. And so, a...
by Stu_Pringle | Apr 14, 2022 | Business Development, Technology
Is it a good idea to run a business on a Chromebook? This is a post that has been bubbling away in my mind right since the early days of Make the Break, back at the start of 2020. Two and bit years further on and it feels like sufficient time to have fully road tested...
by Stu_Pringle | Apr 3, 2022 | Business Development, Marketing
Buyer personas are much maligned In recent years, the buyer persona has become a key foundation stone of many a marketing strategy. It is, however, not without its haters. For a while now there has been a Prince Charles vs Ozzy Osbourne meme doing the rounds. The...
by Stu_Pringle | Feb 10, 2022 | Business Development, Sales, Skills
According to the OECD, the definition of a scale-up business is: ‘A company that has achieved growth of 20% or more in either employment or turnover year on year for at least two years, and has a minimum employee count of 10 at the start of the observation period.’...
by Stu_Pringle | Feb 2, 2022 | Business Development
Email still has an important role to play in outbound B2B sales in 2022. Specifically, I’m talking here about personalised Business Development emails from rep to potential customer. It might not be glamorous, it’s certainly not as effective as ‘back in the day,’ but...
by Stu_Pringle | Feb 1, 2022 | Business Development, Sales, Skills
Starting this one with a statement. This is what I believe: There is a common mistake to be overly formal in email tone early in a career. Why is that and how to get over it? As the years go by, this is something that I’m seeing more and more. Perhaps it’s become...
