by Stu_Pringle | Aug 21, 2024 | AI, Business Development
Jackie Haley Marketing Campaigns Manager The advent of AI Here at Make the Break, we started looking at how AI could benefit what we do back in 2022 and 2023. Like many businesses we were on the receiving end of all the ChatGPT hype and we knew this was a development...
by Stu_Pringle | May 10, 2024 | Business Development, Events
Stu Pringle Director Let the games commence It’s May, and the event season is truly upon us. Forget those early-in-the-year meet-ups that have been and gone in February and March. We are now on to the main course. The big shows are coming thick and fast. Yes, that’s...
by Stu_Pringle | Feb 19, 2024 | Business Development, Sales
Stu Pringle Director Part 1 was all about putting some structure around the discovery call In last month’s episode, the first of this two blog series, looked at a suggested structure for a sales discovery call. I presented the snappily titled GROWFSN model to keep...
by Stu_Pringle | Jan 24, 2024 | Business Development, Sales
Stu Pringle Director Putting structure into discovery “Failure to plan is planning to fail”Benjamin Franklin 1790 It may be one of the older quotes you see wanged around on blogs like these, however our mate Benjamin was absolutely spot on when it comes to the B2B...
by Stu_Pringle | Sep 7, 2023 | Business Development
Keeping a calm head in a crisis In a previous blog, I looked into the bad times. The post in case of a BD Emergency, break glass suggests a series of practical ways to come out fighting and generate sales pipeline. That one was all about tactics to get out of a tricky...
by Stu_Pringle | Jul 16, 2023 | Business Development, Sales
BD in 2023, is it all AI and robots then? So here we are in the second half of the year. What kind of BD world are we living in these days? Well, 2023 is definitely an interesting vintage. The home vs office debate rages on, data scraping is rampant, we are all...
