Unleash the Grandma!

I am an unashamed events geek Here’s the thing. Events have been part of my professional life pretty much all the way back to when I was a young fresh faced pup not long out of uni. Way back in the <cough> early 2000’s, I cut my teeth in corporate...

Warm calling for the win

BD in 2023, is it all AI and robots then? So here we are in the second half of the year. What kind of BD world are we living in these days?  Well, 2023 is definitely an interesting vintage. The home vs office debate rages on, data scraping is rampant, we are all...

When the world zigs, zag

As a B2B marketer, there comes a point, often relative early in the career when suddenly a world of business books and gurus opens up. There’s a whole collection of marketing libraries to devour with core tenants from the likes of Godin, Sinek, Carnegie,...