by Stu_Pringle | Mar 27, 2024 | Marketing
Stu Pringle Director The brand book story “We do our best work when customers have a brand book” A brand book or brand guidelines or whatever you want to call it… it matters. There are a number of clear benefits from having a brand book. At a simple level, it provides...
by Stu_Pringle | Feb 19, 2024 | Business Development, Sales
Stu Pringle Director Part 1 was all about putting some structure around the discovery call In last month’s episode, the first of this two blog series, looked at a suggested structure for a sales discovery call. I presented the snappily titled GROWFSN model to keep...
by Stu_Pringle | Jan 24, 2024 | Business Development, Sales
Stu Pringle Director Putting structure into discovery “Failure to plan is planning to fail”Benjamin Franklin 1790 It may be one of the older quotes you see wanged around on blogs like these, however our mate Benjamin was absolutely spot on when it comes to the B2B...
by Stu_Pringle | Nov 14, 2023 | Events, Make the Break, Re-Tech
I am not a believer in BD hacks If the CEO is shouting ‘we needs leads now’ then the game is probably already up. Because here’s the thing. When it comes to good BD, there are no hacks. High pressure and high speed lead generation is not a fun game. BD is best done...
by Stu_Pringle | Nov 6, 2023 | Events, Marketing
I am an unashamed events geek Here’s the thing. Events have been part of my professional life pretty much all the way back to when I was a young fresh faced pup not long out of uni. Way back in the <cough> early 2000’s, I cut my teeth in corporate...
