by Stu_Pringle | Mar 24, 2021 | Business Development
Still relying on slides in 2021? It’s possible to win at the sell on with video. Picture the scene. The New Business push has gone well, the discovery questions have unearthed a need and the demo went like a dream. What comes next? “That’s been great, can...
by Stu_Pringle | Mar 19, 2021 | Marketing, Strategy
Tell me about your goals? When unpicking a B2B commercial strategy, a common theme is to find out the business goals. After all, if we’re going to be building a plan, then it makes sense to know what the direction of travel needs to be. Here’s the thing. If we’re...
by Stu_Pringle | Feb 8, 2021 | Make the Break
One year in business, happy birthday to Make the Break I’ll admit I hesitated a little before putting this one together. However, if this helps even one person who is thinking about taking the jump then that’s a good thing. So in the spirit of JFDI, here’s what I’ve...
by Stu_Pringle | Jan 29, 2021 | Marketing, Websites
We’re not like other accountants. Oh really, not this again Why are some accountants so keen to point out that they are not like their peers? What is it about being tarred with the accountancy brush that is so unpalatable that the very first thing said is ‘oh, we’re...
by Stu_Pringle | Dec 8, 2020 | Business Development, Technology
Welcome to the third instalment in this mini three part series So far in part 1, the discussion focused on people with a customer first approach and in part 2, it was all about the kinds of processes that can help a budding new sales leader. Part 3, yep you’ve guessed...
