by Stu_Pringle | Jan 29, 2025 | Business Development, Sales, Strategy
Stu Pringle Director In the beginning In the early phase, founder-led sales are often the best route. The founders have the passion, knowledge, and authenticity to excel at sales. They can explain the value proposition, answer objections, and even commit to product...
by Stu_Pringle | Dec 18, 2024 | Business Development, Strategy
Stu Pringle Director The BHAG Method: Accelerating Growth in Renewable Energy Let’s face it: most of us have lived through the frustrating cycle of corporate goal-setting. You know the one. A comprehensive strategy document passes between engineering,...
by Stu_Pringle | Oct 21, 2024 | Events, Marketing
Stu Pringle Director Conferences and trade shows have been a big part of my career While my first sales job in the real world was nearly 20 years ago in 2005 (woah that makes me sound old), I didn’t start getting involved in the inside of the trade show game...
by Stu_Pringle | Sep 26, 2024 | Events
Stu Pringle Director I’m currently on the way home from WindEnergy Hamburg 2024. The BIG one. This was my second time at the Hamburg event, which occurs every two years. The 2024 vintage was an absolute beast. Seven halls were filled with exhibitors large and small,...
by Stu_Pringle | Aug 21, 2024 | AI, Business Development
Jackie Haley Marketing Campaigns Manager The advent of AI Here at Make the Break, we started looking at how AI could benefit what we do back in 2022 and 2023. Like many businesses we were on the receiving end of all the ChatGPT hype and we knew this was a development...
