We sat down with Hannah Fullegar

Make the Break has been growing. We recently welcomed Hannah Fullegar to the team as our new Marketing Manager. Hannah brings over eight years of experience in communications, events and brand development. We sat down with her to find out what she’s been up to, what she’s brought with her and what she’s looking forward to getting stuck into.

You spent nearly seven years at CSA Catapult. What was your role there, and what did you take away from it?

As Communications and Events Officer, I led CSA Catapult’s event activities and worked with stakeholders to create engaging content across digital and print channels, highlighting collaboration and investment opportunities. I produced everything from videos to event stands to showcase the team’s expertise, communicating the benefits of compound semiconductors to everyone from students to ministers.

Events take a lot of collaboration, and I enjoy building rapport, managing stakeholders and meeting deadlines.

Deep tech to offshore wind is quite a jump. What brought you to Make the Break?

It is! I was looking to relocate and needed a new challenge. I love working with engineers. I’ve met some brilliant, collaborative minds, and I like asking questions. 

That moment when we get to the crux of what someone needs to communicate, then develop content that helps them influence the right people, is incredibly satisfying. 

Make the Break means I get to keep doing that in a whole new industry.

Your background spans brand, events, strategic comms and more. Where do you do your best work?

I’m not a designer, but I have an eye for design, which helps when developing brands or adapting key messages across formats. I start by putting the audience first. What do we want them to think, feel and do? And the comms that land hardest are always the ones that answer the question: what’s in it for me?

With events I love a plan, but I do my best work problem-solving and pivoting at short notice  finding the compromise that works for everyone while making sure the content is still effective.

You’ve managed large-scale events. What’s the secret to getting them right?

There’s no secret sauce, every event teaches you how to do the next one better. But a few things I live by:

1. Put the expert in front of the audience. 
2. Don’t work in isolation. 
3. Sweat the small stuff. 
4. Respect timings. 
5. Stay organised, visible, and calm. 

What are you most looking forward to working on?

Designing and overseeing campaigns that showcase the excellent work our clients are doing, across a wide variety of channels. This role is an opportunity to bring all my experience together creating stories that grows audiences, fosters community and reaches the right people at the right time.

Is there a type of project you’re itching to get stuck into?

Video. Without question. It’s my favourite format, from brief to final edit. Stock, animation, people, choosing the soundtrack I love all of it. Getting someone who is hesitant on camera to enjoy the process, say exactly what they need to, and feel proud of the result. Those are great days. 

A quick edit can be just as powerful as a long-form case study, so it always pushes you to think creatively.

What strengths do you bring to the team?

Collaboration, creativity, good humour, organisation and problem-solving.

Small team, big impact. What does working in a specialist agency mean to you?

Both have their perks and both need teamwork. Larger organisations have more resources but more layers of sign-off and slower decision-making. 

Being part of a small team of experts where we can move quickly and stay aligned has been refreshing. We’re all working together to help clients tell their stories with purpose and impact.

What would you want people in the sector to know about you?

That I care about adding value to every team I work with. I ask questions, listen, and take time to understand what someone is really trying to say before we work out the best way to say it.

The best outcomes, whether that’s a campaign, an event, or a piece of content, come from collaboration and trust. 

I want people to feel confident that if they’re working with me, their brand is in good hands.

Connect with Hannah.