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In recent years, I’ve lost count of how many times I’ve heard “we need to do more video, “write more blogs” or “put out a post on the recent thing”.

Its tempting to think of professional service based markets as inherently meritocratic, but is that how B2B customers actually work?

The EU is requiring “watermarking” to signal content that was made with AI, what does that mean for marketing in renewables organisations?

We sat down with Steve to find out what he’s brought with him, and why the only danger is in playing it safe.