Its tempting to think of professional service based markets as inherently meritocratic, but is that how B2B customers actually work?
Clients can’t test-drive judgement – so what are they actually buying?
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Hiding AI usage is about to get a lot more difficult
The EU is requiring “watermarking” to signal content that was made with AI, what does that mean for marketing in renewables organisations?
“Seems like AI slop” LinkedIn’s new feature and what it means for you
Last week LinkedIn shipped a pretty gutsy feature. You can now report posts for sounding like AI. Click the three dots on any post and you now have the option to report it as “Seems like AI slop”. But what does that mean for your LinkedIn content?