Steve Pannett
Lead Designer
I can’t help but see opportunity in a blank canvas whether that’s a brand that’s lost its way, a campaign that needs a sharper edge, or a business stepping into something new and needing the visuals to match.
As Lead Designer at Make the Break, I get to do the work I love most: taking a company’s ambition and turning it into something people actually notice. Before joining the team, I spent several years in senior roles, building and leading teams of designers and copywriters across both agency and in-house environments. One of the roles I’m most proud of was growing the internal creative function at a VMS brand from the ground up, a five-year chapter that tracked neatly alongside the business’ own consistent growth.
I’ve led rebrands for clients opening bold new chapters, delivered award-winning campaigns that smashed their targets, and proudly championed the idea that great creative isn’t decoration, it’s a business driver. What makes me a bit of an oddity is that I have a lot of creative energy, but I’m also really organised. Deadlines don’t faze me, and structure doesn’t dull the ideas, it gives them the freedom to flourish.
Outside of work, I write fantasy novels, illustrate for fun and listen to an eclectic mix of metal, punk, rockabilly and dark folk. I’m also a busy dad to twin boys, and somehow still find time to go running.
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