Effort in the right place

My approach to business development

Why work with me?

I’ve spent 15 years at the sharp end of new business development, starting at the bottom and working my way up through the ranks. Been there, done it, bought every t-shirt going.

My experience covers sales, account development, marketing and managing commercial teams. The majority of my experience has been with SME businesses working across channels, figuring out what works and what doesn’t. I’ve delivered pitches that won large multi-year contracts, I’ve put in programmes to reduce churn, I’ve led teams into high performance.

I know my CRM from my ABM and my MA from GA.

Underneath it all, sales is simple. It’s about speaking with people you can help, explaining how you can make their lives that bit easier. The trick is getting to the moment were you can do it in a credible way that makes your brand the obvious choice. Do this, and you’ll make your break and be ahead of the pack.


latest thinking from the world of BD

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Session ales and BD tales

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answered, just for you

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NExt step

Let's start a conversation

An opportunity for you to talk through where your business has got to and where you would like it to be. We can look to see if we have common ground and if my skills are relevant for what you need.  Together we can spec out a project and get going.